Wow, can I ever write this from my own experience today.

Do you remember the expression, “The good things in life are the worst enemy of the best things?” This is so important in the way we use our time as business owners.

Time is a commodity that we have a fixed amount of each day. There are pressures related to your time. How many times have we used the phrase, “If I only have a few extra hours in the day.” Unfortunately we don’t get any extra hours when we ask.

Have you ever stopped to write down all the good things you are doing and then determined whether those good, mostly immediate, things that need attention are keeping you away from the most critical things you need to do to be successful in your business or career? I never cease to be surprised when I go through that type of exercise.

One of the hardest “good” time wasters to “unhook” from is email. Do you absolutely have to know about, and respond to email the moment it hits your inbox? May a small pox fall upon the creators of iPhone and Blackberry. You might consider checking your email before you get your day started and then don’t check again until noon. Try it. You’ll be amazed in this step alone how much more productive you become. Then check it after 4:00 PM.

Have you heard of the concept of “benign neglect?” Each day, (or the night before), we need to determine what is absolutely the most important things to accomplish in the time that you have available to you. Anything that doesn’t fit in that plan has to be gently sacrificed to the “gods of maybe tomorrow.” How else are you going to get it all done? If you spend time on the immediate and easy, you will always fail to accomplish the critical.

Hopefully you are renewed in your resolve to tackle the really important issues and tasks that will help you achieve your goals of revenue generation and return on investment. Here is to all our our success!