I wanted to let my blog readers know about an upcoming webinar entitled, “Debunking the Sales is a Numbers Game Lie”. In particular, we will be looking at effective ways to lower resistance in our prospects.
It is all about getting off the roller coaster sales profession ride and realizing that it truly is not a numbers game if you have the right tools.
Date: April 25, 2012
Time: 11:00 AM CDT
You can register at the link below:
https://www1.gotomeeting.com/register/876378032
Any business has products or services, and the business owner has to communicate how these will benefit the prospective client or customer. A great way to do this is through word pictures. With that in mind, it bears us the asking of the following question.
What is the best way to convert benefits into vivid word pictures?
If you can tie your benefits to stories that illustrate the awesome results others have received from those benefits, then you will help the prospect make the mental connection that they themselves can receive the same benefits.
Making that connection is critical for gaining new customers.
“ Why do people love to be surprised and delighted?”
As adults, we lives lives of predicability! Life becoming mundane is the unfortunate experience of a large percentage of our population. Anything that breaks through the constraints of that existence causes levels of euphoria.
Being surprised and delighted opens the skies for a brief period and allows the rays of wonder to peek through.
Tony Robbins teaches that one of the six basics needs is certainty. But interestingly, the flip side of that is also true. We have a basic need of uncertainty as well. This is where surprise becomes effective in a business or sales situation.
Think of how you might bring the element of surprise into your business dealings, and then evaluate the results. You may be pleasantly surprised.
