Pay-Per-Click (PPC) advertising is a very powerful marketing tool that has the ability to bring a significant amount of increased revenue to a business. PPC done well should follow a 5-step plan for maximum effectiveness.

Step 1: Create an informative webpage
- Ensure there is a call-to-action on the pages that traffic is directed towards

Step 2: Generate a list of keywords
- Keywords that potential buyers would search
- Identify your negative keyword list
- Identify broad and exact match phrases

Step 3: Build your campaign
- Research bid prices on Google
- Write your Google AdWords advertisements

Step 4: Monitor your results
- Split test ads against each other to achieve higher click through rates

Step 5: Improve your performance
- Rewrite ads to improve click through rates
- Optimize landing pages to improve conversion rates
- Improve your ROI by adjusting bid prices