Investing in Salespeople

On December 10, 2010, in sales, by Michael Richards

Arguably one of the most important assets of any company is it’s salespeople. Business profitability begins with their ability to acquire new customers, as well as nurture repeat business out of the existing client base. Their importance is such, that most organizations hire someone to oversee their activity in an effort to increase their productivity.
Sales Training Increases Sales
One would think that this group of folks would receive ongoing training in order to hone their skills, and increase their closing ratios. Actually that is far from the truth. Very few companies invest in ongoing, meaningful sales training and coaching.

I have never met a salesperson that did not want to perform above their current level. Most just don’t know how to get to that place without additional insight. Insights like:

  • How do I break down the resistance that prospects have towards me when I walk through their door, or speak with them on the phone?
  • Once we are engaged and the resistance is broken, what’s next?
  • What can I do that 90% of other salespeople never do that can help me close more business?
  • How can I tell when a prospect is ready to buy?
  • Can you move a stalled sale towards a close?

Practical ideas, with practical applications are the key. The Tiger Quest sales training is a “system” that helps any salesperson travel the six steps the lead to the close, and how to deal with the issues that can arise along the way.

You should seriously consider investing in the ongoing training of that important asset … those that sell on your behalf. When you are looking for the right organization to execute that training, I hope you will give me a call.

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