How to Stay Competitive with Google Places

On November 3, 2011, in branding, marketing, by Michael Richards

Google Places

What Can You Do to Stay Competitive?
10 Guidelines to Optimize Your Google Place Listing

Its now more important than ever for businesses to claim their Google Place, complete their companyGoogle Places profile and ensure they have a well-optimized site with relevant, localized content to ensure strong visibility. Here are 10 things you can do to optimize your Google Place listing.

  1. Make sure you select relevant Place categories
  2. Use long and short tail keywords and avoid duplication
  3. Create customized fields and complete business descriptions using relevant keywords
  4. Integrate photos and videos into your listing
  5. Fill out every applicable field possible, including hours of operation, payment methods and your service area
  6. Use Google Places Posts to keep information current
  7. Encourage online customer reviews
  8. Respond to reviews through Google Places
  9. Make sure your Google Places flag is in the correct spot on the map
  10. Add coupons and experiment with Google Tags
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