I recently had someone ask me what I thought the most important fundamental business principles were, so in order to provide that insight to others, I have decided to publish a series of articles on the “Top 10 Basic Business Principles.”

There is great benefit to reviewing the basics. Being fundamentally sounds makes it possible to build upon a rock-solid foundation.

Here are the principles that I will be addressing over the next several weeks:

1. Decide what you do (and what you don’t do)
2. Decide who you serve (and focus on them intensely)
3. Decide what makes you different (and do it)
4. Manage cash flow (very closely)
5. Manage employees (incentivize them for success)
6. Manage customer expectations (under promise and over deliver)
7. Set goals (and go after them)
8. Expose yourself (tell the market what you do)
9. Persevere (through the tough times)
10. Always maintain your integrity (in everything you do)

As each article is written I will turn the items above into a link that will take you directly to that topic. This way, you can bookmark this page, and when you return, you will have access to each topic from this page if you so desire. Another option is to subscribe to my RSS feed.